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All in the St. Louis CITY SC Family: CITY SC & American Family Insurance Partner Up

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As St. Louis CITY SC continues their historic, 5-0-1 start to their inaugural Major League Soccer season, the club is continuing to add to its impressive roster of sponsors by unveiling a new partnership with one of America’s most trusted insurance companies, American Family Insurance.

“With a mutual commitment to creating a positive impact throughout the St. Louis region, we’re thrilled to welcome American Family Insurance to the St. Louis CITY SC family,” said Matt Poling, St. Louis CITY SC’s Vice President of Corporate Partnerships. “American Family Insurance’s dedication to inspiring and supporting communities is shared with our vision for CITY SC. We are looking forward to making a difference together – on and off the pitch.”

American Family Insurance, the club’s Official Property & Casualty Insurance Partner, will work with CITY SC on programming designed to build stronger connections with fans and communities through soccer. American Family Insurance will also serve as presenting partner of CITY SC’s Starting XI lineup announcement every matchday.

"We’re excited to partner with CITY SC during its inaugural season and proud to expand upon our commitment to creating stronger connections with communities, especially with our local agency owners in St. Louis," said Sherina Smith, American Family Insurance’s Chief Marketing Officer. "This partnership gives us unique opportunities to connect with the team’s passionate fan base while also supporting more community initiatives and organizations that align with our shared values and have a meaningful impact." 

About the American Family Insurance group

Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 12th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has nearly 13,000 employees nationwide.